Typography / Task 1: Exercises
27.8.2021 - 24.9.2021 (Week 1 - Week 5)
Abigail Kartika Darmowinoto / 0350525 / Bachelor of Design in Creative Media
Typography / Taylor's University
Task 1/ Exercises
LIST
LECTURES
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Week 1 (27/08/2021) : Introduction & Briefing
1. Are the explorations sufficient?
2. Does the expression match the meaning of the word?
3. On a scale of 1–5, how strong is the idea?
4. How can the work be improved?
Week 3 (10/09/2021) :
Today, Mr. Vinod gave us some feedback for our typography. After that, Mr. Vinod lectured us on how to animate our GIF using both Illustrator and Photoshop. I don't have any idea at first, but Mr. Vinod gave us a very clear lecture which finally made me understand how things work.
Week 4 (17/09/2021) :
On this day, Mr. Vinod gave us some feedback for our typo GIF. We were given some guiding questions to decide whether our GIF is ok or not:
- Is the animation suitable?
- Does the animation reflect or enhance the meaning of the word?
- Does the animation reflect the form being expressed?
- Does the animation create a smile in your mind?
- How can it be improved?
Week 5 (24/09/2021) :
Mr. Vinod and Mr. Charles started to mark our e-portfolio. We were asked to proceed to Task 2. We have to watch some videos on Mr. Vinod's Lecture Playlist.
LECTURE VIDEOS
- "Typo_0_Introduction" (General Information about Typography)
- "Typo_1_Development" (The Typography Timeline)
- How people write >> scratching wet clay with stick / carving a stone with chisel.
- Writing Direction >> Phoenician = right to left, Greek = right to left then left to right (boustrophedon = how the ox ploughs).
- In this current timeline, uppercase font were made with simple combination of straight lines and circle.
- A change in weight and strokes happen because Etruscan (then Roman) carvers working in marble painter letterforms before scrubbing it. Here's the changing process;
- Square Capitals (4th or 5th century)
- Probably started to use written pen with slant that can make thick and thin stroke.
- Pen held at 60°off the perpendicular
- Added the serif.

- Rustic Capitals (Late 3rd - mid 4th century)
- Easier, faster to write, but hard to read.
- Pen held at 30°off the perpendicular.
- Compressed Version of square capitals.

- Roman Cursive (4th century)
- Written in handwriting, the form were simplified for speed.

- Uncials (4th - 5th century)
- Incorporated some Roman cursive Hand.
- Readable in small capitals rather than rustic capitals.

- Half Uncials (C. 500)
- Mark the formal beginning of lowercase letterform.

- Carolingian Minuscule (C. 925)
- To standardised the writing system.
- Alcuin of York rewrote the font texts using both majuscules, minuscule, capitalisation, and punctuation.

- Blackletter (C.1300)
- Strongly vertical letter

- 42 Line Bible, Johan Guttenberg, Mainz. (C. 1455)
- Guttenberg build pages that accurately mimicked the worker's of the scribe's hand.
- Required different brass matrix, and negative impression.
- To simplify the writing in religious books.
- Blackletter (1450)
- The earliest printing type.
- Based upon hand copying style in books.
- Examples: Cloister Black, Goudy Text
- Oldstyle (1475)
- Based upon the lowercases forms used by Italian humanist scholars for book copying, and uppercase letterforms found inscribed on Roman ruins.
- Examples: Bembo, Caslon, Dante, Garamond, Janson, Jenson, Palatino
- Italic (1500)
- Replicating Italian handwritings.
- Considered as their own class at first but started to complement roman forms.
- Script (1550)
- Attempt to replicate calligraphy forms.
- Not entirely appropriate in lengthy text.
- Forms are ranged from formal and traditional to the casual and contemporary.
- Examples: Kuenstler Script, Mistrall, Shell Roundhand

- Transitional (1750)
- Refinement of oldstyle forms.
- Thick to Thin relationships were exaggerated, brackets are lightened.
- Examples: Baskerville, Bulmer, Century, Time Roman

- Modern (1775)
- Further rationalisation of old style letterform.
- The serifs aren't bracked , extreme contrast of the thick and thin stroke.
- Examples: Bell, Bodoni, Caledonia, Didot, Walbaum

- Square Serif / Slab Serif (1825)
- Originally heavily bracketed serif.
- Little variation between thick and thin strokes.
- Developed for advertising for heavy type commercial print needs.
- Examples: Clarendon, Memphis, Rockwell, Serifa

- Sans Serif (1900)
- Eliminated serifs altogether.
- First introduced in 1816, but become popular in 20th century.
- Variation tended toward Gill Sans (humanist) and Futura (geometric).
- Strokes were flared to suggest the origin, Optima.
- Also referred as grotesque and gothic.
- Examples: Akzidenz Grotesk, Grotesk, Gill Sans, Futura, Helvetica, Franklin Gothic

- Serif / Sans Serif (1990)
- Recent development
- Include both Serif and Sans Serif alphabets family.
- Examples: Rotis, Scala, Stone
- "Typo_2_Basic" (About Typography Glossary and Anatomy)
- Uppercase (ex. see fig. 53 upper part)
- Capital Letters, including ç (C-cedilla), ñ (N-tilde), Æ/æ and Œ/œ
- Lowercase (ex. see fig. 53 lower part)
- Same character as uppercase
- Small Capital
- Uppercase letterform drawn to the X-height of typeface
- Primarily found on serif fonts, part of the thing often called expert set
- Uppercase Numerals
- Lining figures
- Same height and kerning width as the uppercase letter
- Lowercase Numerals
- Old style figures / Text figures
- Set to x-height with ascender and descender
- Less common in sans serif than serif

- Italic
- The forms in Italic refers back to 15th century cursive handwriting
- Small caps mostly not available with Italic

- Punctuation, Miscellaneous Character
- Can change from typeface to typeface

- Ornaments
- Flourishes in invitation / certificates
- Sometimes provided as a font in larger typeface family
- Only few typeface contain ornaments (e.g., Adobe Caslon Pro)
- "Typo_3_Text_P1" (About Letter and Paragraph Formatting)
Kerning = adjustment of space between letters.
- Uppercase letterforms are drawn to be able to stand on their own, lowercase letterforms needs counterform created between letters to maintain the line of reading.
- Flush left:
- Text started in left
- Mirrors the asymmetrical experience of handwriting
- Each line starts at the same point but ends wherever the last word on the line ends.
- Spaces between words are consistent throughout the text, allowing the type to create an even gray value
- Centered:
- Text started in center
- Imposes symmetry upon the text
- Assigning equal value and weight to both ends of any line
- Transforms fields of text into shapes, adding a pictorial quality to material that is non-pictorial by nature
- Important to amend line breaks so that the text does not appear too jagged.
- Flush right:
- Text started in right
- This format places emphasis on the end of a line as opposed to its start.
- Useful in situations (like captions) where the relationship between text and image might be ambiguous without a strong orientation to the right.
- Justified:
- Imposes a symmetrical shape on the text (like centering)
- Achieved by expanding or reducing spaces between words / letters.
- Can occasionally produce ‘rivers’ of white space running vertically through the text.
- Attention to line breaks and hyphenation is required to amend this problem whenever possible.
Note from Mr. Vinod: "If you see the type before you see the words, change the type."
3. Texture
- Different typefaces suit different messages
- The goal in setting text type is to allow for easy, prolonged reading
- Things to be considered:
- Type size: should be large enough and easy to read
- Leading: If set too loosely creates striped patterns that distract the reader from the material at hand. The appropriate is +2 - +3 from the type size
- Line Length: Should be between 55-65 characters. Extremely long or short lines lengths impairs reading
- Shows samples of typefaces in various different sizes.
- Provide an accurate reference for type, type size, type line length, etc.
- Pilcrow (¶): A holdover from medieval manuscripts seldom used today
- Line space (leading): Gap between the paragraphs. If the line space is 12pt, then the paragraph space is 12pt. This ensures cross-alignment across columns of text.
- Two types of paragraph indentations; standard and extended, standard is recommended because extended create unusual wide columns:
- Widow: Short line of type left alone at the end of a column of text
- Orphan: Short line of type left alone at the start of a new column
- Italic
- Bold
- Change Color
- Change Typeface (note: adjust the X-height)
- Fill Shape
- Punctuation Marks (Bullets, Quotation Marks)
- A head:
- indicates a clear break between the topics within a section.
- B head:
- Subordinate to A heads
- Indicate a new supporting argument or example for the topic at hand
- Should not interrupt the text as strongly as A heads do.
- C head:
- Highlight specific facets of material within B head text
- Don't interrupt the flow of reading
- Followed by at least an em space for visual separation
- Kerning (opt + < / >)
- Font Size (command + shift + [ ])
- Hide guideline (command + ,)
- Formatting text size must be between 2-2,5 text size
- Line length must be 55-65 characters
- Highlight only using black / cyan / magenta / yellow
TASK 2 LECTURE can be found here.
INSTRUCTIONS
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<iframe src="https://drive.google.com/file/d/1_JYfWVZTe7oDL_0AAImBCEdqsEdKjEXO/preview" width="640" height="480" allow="autoplay"></iframe>
Process:1. Identify the appropriate typeface
Week 2: Digitizing our 4 type expressions
Week 3: Choose one of the type expression, then proceed to make the GIF version
Week 4: Modifying our GIF based on the feedbacks given
Week 5: Submission
2. ABYSS
3. SPACE
4. COLOSSAL
In the first section, we were provided 8 words to be chosen. The words are; terror, space, glitch, water, broken, abyss, bark, and colossal. We have to choose a minimum of four words, using the word "terror" as a mandatory word. We have to create some typography designs that express the words' meaning using one of ten typefaces provided. Before proceeding to the next section, which is digitalizing our designs, we have to create some sketches. So here are my sketches;
2. Digitization
- First, I create my artboards in Illustrator. Basically, artboard is like a "frame" in animation, so here are my artboards;
- After I made my artboards. I export them into JPEG so I can insert it on Photoshop as frame. I animate the typography using Photoshop. The steps explained by Mr. Vinod are by importing our JPEG, then put it on the frames, and export is as GIF. So, here it is;
- This is how my GIF looks like;
2. Layout
FEEDBACKS
- E-Portfolio:
- The blog should be arranged in appropriate format (e.g., name and ID on title, programs on description, sections, embed.)
- The blog shouldn't be personalized with different colors, fonts, etc., before mid-semester (except if we really understand what we're doing).
- E-Portfolio:
- The blog should be updated with embed, add (Hons) in programme, add sections.
- Typography Sketches:
- The format must be neat square.
- Don't add to much distortion and illustration.
- E-Portfolio Feedback:
- E-Portfolio should be updated continuously.
- E-Portfolio post background shouldn't use pure white colour.
- Typography Sketches:
- The 'y' part of the first sketch of abyss should be longer.
- The word TERROR in the first design should be added more.
- The 'c' in the word Colossal should be bolder.
- E-Portfolio Feedback:
- Update the E-Portfolio with Further Reading.
- Typography digitised sketch:
- The artwork has to sit in the frame (within the frame)
- 4 artwork sitting together
- Export using artboard
- Typography digitised sketch:
- No colour for terror
- Space and abyss can go, for the colossal need a bit modification (e.g., hierarchy or bigger specific word)
- Typography GIF:
- The animation should express the meaning well, without to much illustration
- More frames added = smoother
- Must only use 10 typefaces provided
- Typography GIF:
- The word space can be better if not flying towards the end of left corner, better if fly until middle of the frame
- Typography Feedback:
- Final work must be clear and put in PDF
- E-portfolio Feedback:
- Follow the blog example that has been provided.
- Typography Feedback:
- Final work not indicated for T1, Ex2. Final Exproted JPG and PDF missing
- E-portfolio Feedback:
- Horizontal Rule for the different section in the post (lecture, instruction...) missing
REFLECTION
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FURTHER READING
- Elegant, commanding attention and respect
- Suitable for graphic communication intended to last for millennia
- Not appropriate for everyday communication (e.g., business records, technical documentation, literature, social correspondence, shopping lists)
- Frequently inscribed in monuments, large, formal, bestowing important words and dates cut into the stone.
- Stonecutters started to change with scribes, specialists who wrote by hand all manner of documents on papyrus or other, less durable writing surfaces, to produce ephemeral graphic communication.
- Over times, the letters gain some changes, and become 3 classification, which replace formal capitals in everyday graphic communication;
- Square Capitals

- An attempts to approximate inscriptional letters.
- To produce the most formal books and documents.
- Embody gravitas: the precision and regularity of their form shows that they were drawn slowly and carefully.
- Written more quickly, with a more flowing hand, than was in stone.
- Rustic Capitals
- "Simple Capital"
- Narrower, to reduce the cost of producing less important books and documents
- Save space, save time

- Roman Cursive
- “running” (Latin)
- Enabled the writer to keep the pen running along the writing surface
- Casual, ideal for recording business transactions, bookkeeping, correspondence and similar uses
- The ascenders and descenders create a major differentiator from capital letterforms
- 1. Symbol Alphabets
- Graphic image > present something tangible
- Normally very simple shapes that spoke to a rather simple vocabulary (e.g, man, woman, fire, food, tree, etc.), over time need more symbols, so they multiply it. (e.g., multiple “tree” symbols were combined to make a “forest,” and the separate symbols for man, woman, and child were consolidated into a single “family” symbol)
- Life become complex (increased agriculture, politic, religion system) -> new writing system.
- The first to break with the simple symbol writing tradition
- First, they used “sound pictures” to represent words and syllables with the same or similar sound, then, over thousands years, they began to use “phonograms” (sound pictures) to only represent syllables.
- Phonograms = strung together to create a word.
- As time moved, hieroglyphics evolved into hieratic
- Then Demotic script, which was widely used for academic, business and religious documents
- The first phonetic alphabet
- Easy to read, quick to write
- Purely alphabetic – one character equal one sound
- The Greeks added vowels, new characters, and curves.
- The Romans adopted and adjusted the Greek alphabet and developed their own style and characters based on the Greek foundation.
- Formal letterforms that were carved into monuments and buildings, and used for important manuscripts
- Have remained the classic standard of proportion and dignity for over 2,000 years
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