Design Research Methodology / Primary Research

12.05.2022 - 19.06.2022 (Week 7 - Week 12)

Abigail Kartika Darmowinoto / 0350525 / Bachelor of Design in Creative Media
Design Research and Methodology / Taylor's University
Task 3: Primary Research

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LIST

• Lectures
• Instructions
• Progression
• Weekly Progression Sheet

OTHER POST:

• Design Research Methodology / Proposal
• Design Research Methodology / Critical Review
• Design Research and Methodology / Research Reflection Report and Presentation
• Design Research Methodology / Final Compilation and Reflection

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LECTURES
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*all images sourced from the original lecture

WEEK 6 : Q&Q Research Strategies

2 TYPES of research:

• Quantitative Research -> numbers, scales, charts, percentages, nationalities, demographics, social classes, ages, genders

                    (+)

• Large quantities of information
• Very good when collating research files into target audiences and backing up any of your     statistical or factual claims

                    (-)

• Not detailed

• Qualitative Research

                    (+)

• Different types of information
• Personal opinion of people
• More useful information

2 CATEGORY of research:

• Primary : have gone out and done by yourself
• Secondary : you use other research that have been completed by other people

                     (+)

• Reliable source - well documented evidence

                     (-)

• Time consuming
• Limiting in the amount of research you acquire

3 PURPOSE of research:

• Audience Research
• Market Research
• Production Research

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INSTRUCTIONS
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Week 7 - Week 12 for Primary Research

fig 2.1, Module Information Booklet of Design Research Methodology

PROGRESSION

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Since I'm going to conduct research that revolve around game, I think Quantitative Research is very suitable. Because the targeted audience are people who play gamesFirst, I created my question and justification:

Then I spread the form for around 2-3 weeks and gain 110 respondents.

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WEEKLY PROGRESSION SHEET

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*Week 7-12 for Primary Research