ART DIRECTION / EXERCISES

31.09.2023 - 28.09.2023 (Week 1 - Week 5)
Abigail Kartika Darmowinoto / 0350525 / Bachelor of Design in Creative Media
Art Direction / Taylor's University 
Project : Recreating Video Game Design


    LIST


    LECTURE
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    WEEK 1: Public Holiday
    WEEK 2 (07/09/2023): Lecture 1
     

    WEEK 3 (14/09/2023): Lecture 2

    STYLE VS THEME
      • Style        : more to aesthetic
      • Theme    : contextual drifted

    How to decide theme? IS - NOT IS STATEMENTS

    More technical way to decide:
    Positioning Map, Artistic Target, Stylization Range Finder

    Positioning Map

    Artistic Target

    Stylization Range Finder

    ART DIRECTION STRATEGY

            1. Consideration
      • recognizable archetypes
      • visual cues - color, name, etc
      • is - is not statements - avoid general statements (e.g. "sad," what sad???)
      • positioning map        - a) current day / future, b) believable / fantasy
      • artistic target             - from map narrow down the targeted style
      • style range finders     - abstract x traditional
      • exploring stylization  - proportional / highly stylized (cartoony)
            2. Playful experience - immersion
            3. Screen size + Power -> give accessible 
            4. Abstract Concept but believable
            5. Age Range

    WEEK 6 (14/09/2023): Lecture 3
    -> keyword: Visual Key

    What to look:
    1. Setting & Influences
    • Lighting & Post Processing
    • Ambient Lighting 
    • UI/UX Color Palette
    • Game UI Design & Layout
    • Character Design
    2. Process:
    (img - staged process)


    INSTRUCTIONS
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    fig 2.1 Module Information Booklet of Art Direction


    EXERCISES

    EXERCISE 1 - OBSERVATION & FINDINGS

    On exercise 1, our task is to observe and analysis the game Among Us and Goose Goose Duck. We were tasked to play these games to develop better understanding on the game system and concept. It was a lot of fun.

    First, we define these 2 games. They're both a social deduction game, and both has same gameplay but equipped with different art style and variations, like skill, characters, accessories, until UI style.

    We further analyst them into several aspects covering pros and cons of each games, from player to designer's perspective, the design of the characters, UI, lighting, coloring, and such, until the gameplay. We also did another field study by learning what majority people say about these 2 games, and we came up with this as conclusion:

    EXERCISE 2 - VISUAL ANALYSIS

    Moving forward, after developing a better understanding on the game concept, and things, we continued on our ideation session. This is the part where we did a lot of brainstorm to develop a strong foundation and ideation of the game. 

    We first came up with the characters actually, since most of the people on the group is cat lovers, we planned to make the main character as cats. 

    Then, we proceed on defining the stylescape, genre, theme, settings, and such. (Slide 2-4)

    Moving forward we started to think of the idea of the graphics and illustrations. To be honest these part were a bit tricky as we didn't really understand at first, but as we got our feedback after the presentation, we managed to understand and revise.

    The ideation covered up from what kind of artstyle we want to do, for character, for landscape, and for details. We came up with some ideas and references of the style we want, and a color pallete we decided on a group meeting.

    EXERCISE 3 - SKETCHES
    After we developed all the main concepts and character ideation, we proceed on sketching the design. We divided the parts within our members, as follow;
    • Character Design : Luisa and Michelle
    • Environment Design : Cecilia and Devina
    • UI/UX Design : Abigail 
    For start, I decided with the flowchart of the game first:

    Then I proceed on creating several main screens:

    So here's the compilation of our current progression:


    SUBMISSION

    EXERCISE 1 - OBSERVATION & FINDINGS

    EXERCISE 2 - VISUAL ANALYSIS

    EXERCISE 3 - SKETCHES


      REFLECTION 

      From this exercises, I learnt that there're actually several different indicator to determine an art style. I learnt that each games also have their own game identity and speciality, for example, among us that offers simplicity and straightforward art-style, while goose goose duck offers clear and guide-ful interfaces.

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