Minor Project

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05.04.2023 - 05.07.2023 (Week 1 - Week 14)
Abigail Kartika Darmowinoto / 0350525 / Bachelor of Design in Creative Media
Minor Project / Taylor's University 
Minor Project

    LIST

    LECTURES
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    This week, Mr. Mike gave us a supplementary video on learning about User Persona.

    HOW TO CREATE A USER PERSONA - CAREERFOUNDRY


    In the video, Cicely Rose explained that

    • User Persona is a fictional but realistic portrayal of a target user for your product.
    • Each Persona represents a group of users.
    Start of UX Design -> creating a User Research, which contain empathy and identifying the need from the product. User Persona embodies everything from user needs, goals, behavior pattern, pain points, and any noteworthy characteristic which later you'll present in your persona.

    Example:


    Why User Persona is important?
    - to understand your target user which help define the problem statement.

    User persona is not important, it's crucial!

    Persona helps with:

    • Reference
    • Strategizing
    • Making smart design decision
    • To know who's the ideal users
    • To know the users' behaviors & patterns
    • Users' need and goal
    • Users' issue & pain points.
    • It's used to communicate findings, knowing details, defining statements.
    • It has to be presented clearly, in an understandable way, not just design.
    How?
    Research - present real human users, thus need sufficient quantitative and qualitative data, which later be created on single personas (always focus on major needs). Focus on 1 target group & 1 significant pain points.
            1. Docs
            2. Header - fictional name and image
            3. Quote that summarize what matter most of the user & the product

    Example:

            4. Create the demographic (use research) - divided into 4 main sections;
        • personal background
          • age, gender, education, persona group, family status

        • professional background
          • professional occupation
          • income
          • work experience

        • user environment
          • physical, social, technological context
          • example: what technological device they have access to? spend most of their time at corporate office or home?

        • psychographic
          • user attitudes, interest, motivations, pain points

    Then, define the end goals:

    Add scenario, define, when where how
    write on persona's pov.

    Example:

    Note: always understand the context of the product your designing.

    INSTRUCTIONS
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    Task 1 (5/04/2023):


    PROGRESSION


      REFLECTION 

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